new different product launch at McDonald in all of world
In UK, the McDonald is in everywhere, city, town, even every block, but not every people know that in the all of world, there are so many McDonald, and their menu is quiet different. 
In 2015, the new product is launched in UK which named chicken legend range with three different sauce that customer can choose which they want, spicy or not. But as the same time, in the same time,the new product is launched by McDonald is a DIY burger. which mean that customer can choose which kind of meat they want, which vegetable they like, even which sauce, which bread and how many storey. that's because the McDonald do the decided with compare several culture some Chinese didn't like the traditional and original taste from UK, their habit is build when they very young and keep for a life. So even as a international company, they still need to take care about this point.
the same situation also in the India, In India, the new product at same year by MacDonald is MAHARAJA MAC which the social burger. so people can see there are lots of difference from same McDonald in different place, that's because McDonald change their market strategy to adapt the location background, then they can get the chance to survive in the market as the same time they can get more competitiveness.
But, even they had try so much way to improve their grade, in some place of china, KFC still get more liking than McDonald, because if compare them, people will find the KFC more localized, and their always dominate the market which so small that McDonald disdain. But obviously, they get broader mass base in those area. as we can see every product should combined with the local culture to be recognized.
没有评论:
发表评论