Naoto Fukasawa JUICE PEEL Packaging

                

                   Naoto Fukasawa JUICE PEEL Packaging

Those package is called “Juice Skin” was that the packages were not only colored, but also textured to resemble specific fruits, this is a very funny and successful example of a design about sensory marketing.

Developed for the haptic exhibition held in Tokyo in 2004, Juice Skin consists of juice boxes that appear to be wrapped in the actual skins of the fruit whose juice they contain. When first seen, the effect of the juice boxes is immediate: audiences quickly comprehend both the contents of the objects. 

There were more fruits involved than the frequently photographed, banana juice, strawberry and kiwi fruit juice boxes.  Fukasawa had also created containers for soy milk, green apple and peach juice.

Fukasawa had used a number of different Tetra Pak containers to contain his six proposed flavours, including Tetra Prisma packaging for the banana beverage, the familiar gable top cartons for peach juice and Tetra Brik juice boxes for the other 4 flavours.

When thinking of objects where there's a marked contact with paper, what leapt to mind was a paper drink pack. That slight weightiness, the chill and the beads of water on the surface, and the sense of holding a liquid form a set, together with the flavour of the drink. The skin of a fruit is also part of a set, with the juice, the flavour contained within that skin, and the feel of it. Fukasawa believed that a design that imparted the idea that the taste could be received tactilely would fit in with the exhibition's theme. Things developed from there, and he also designed packs for soymilk, kiwifruit juice, peach juice and strawberry juice. The soymilk pack’s surface was given a texture like that of firm tofu. With the kiwifruit and peach-juice packs, fuzz like that found on the skin of each fruit was applied. The strawberry juice pack had small seeds embedded in its surface. They all turned out rather strange-looking, but a lot of interesting discoveries were made along the way.

He understood that the feel of things people touch unconsciously on a daily basis is committed to memory along with that thing's taste and smell; by awakening in an over-the-top way those senses of which they are unaware, it was possible to create a mischievous design With these packs. Which are a bit off-putting to look at, if the juice inside tastes good, then they'll be designs that people will not be able to forget, that they will not be able to let go.