Dedicated cup and dedicated seats
Sometimes, people can find that
there are some reason or feeling make them do their choice or push them buy something.
That reason or feeling is called motivations. Peoples’
motivations to consume are
complex and varied. But whatever, the aim when people consume is to make them
feel content for any needs. Also because of this, if any seller can arouse
people’s motivations they will get more focus.
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The Germany beer is quiet famous at all of world, and HB is
abbreviation of Hofbräuhaus
München, they have more than 400 year-old history. Their use quality
malt, the finest hops and yeast to brew the beer, it not just delicious but
have so lots of kinds. After 3 pm at every day, HB always is overcrowded,
because people are beginning to drink beer in here. But beer is not the main
reason of HB can always be flourished, HB still have two another characteristic--dedicated
cup and dedicated seats.
In a
corner of HB, every dedicated cup is be locked and numbering in a big cages, by
the way, the dedicated seats is just for specific customer, when they didn’t
come, those seats will are leaved even new customer can’t seat down.
That’s
because of the manager of HB decided to focus on repeat customers, some years
ago, HB get a number of fine wine glasses, the manager think that’s a good
chance, customer can get those fine wine
glasses who come HB and consume more than 10 times a mouth. Than he numbering
every cup and locked them, then give the key to repeat customer. In Maslow’s Hierarchy of Needs, that
way satisfy people’s belongingness, they make customer feel like comeback home,
they felt build an intimate relations with HB, even make customer feel esteem
from others. That’s make people consume by two of three types of Decision-Making—habitual and affective. then people not just are their customer, they will become their friend in a way, they are happy to pay for beer, they consume as the same time they are comfortable. 
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