2015年10月30日星期五

the sweeet adverts from McVities

                                         

                  the sweeet adverts from McVities

McVities is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVities & Price, Ltd., established in 1830 on Rose Street in EdinburghScotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888. The company also operates two large manufacturing plants south of the border in LevenshulmeManchester / Heaton ChapelStockport and HarlesdenLondon.

From last year, McVities a brand produce snacks release the new adverts for each kind of their biscuit, and all of them are so popular, people named those are the cutest adverts in history. In those adverts, the lovely cats, small dog and others come out from the bags of  biscuit with their big eyes on their face, and make people's hearts become melted at a moment, every thing just like magic. in fact, the meaning of McVities is to make people know that their biscuit can make people feel happiness and laugh just like those lovely animals, removing fatigue or make people have that amazing feeling

The new adverts are using the power of kittens and puppies to get you to buy their biscuits. And judging by the early reactions to the ads, it's working. The "sweeet" campaign shows a set of adorable puppies emerging from inside a digestive packet. The tag line says it all: "The crumbly cuddle of McVities". If chocolate digestives and kittens are more your thing there's a concurrent "the chocolatey snuggle of McVities" version with little baby cats too.





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