Use your beautiful photo to exchange limited colorful cup with Starbucks

Use your beautiful photo to exchange limited colorful cup with Starbucks

                      

In this summer of 2015 , Starbucks do a great works to sale Frappuccino as their star product to all of the world.

at 28th of may, Starbucks china announce that their will start an activity "have fun by drinking with three friends"to invite customers update three photo about drinking Frappuccino on specific window use Wechat, to share the fun of summer from their friend and them, then they will get a chance perhaps can get a Starbucks summer limited colorful cup.the design of this cup use a similar style  with mini Frappuccino cup in North America. they use colorful stripe  make the cup have summer style, it is so lively. in china, Starbucks will totally provide 2400 cups, then provide 200 cups each a week  until 13th of August. 

All of people know that,  every time Starbucks launch a new cup, there always are so many people go to shop to buy, like crazy for that, but this time, this new cup is not for sale,they just give it as a present, so because of that, it should be let more girls try to use their beautiful photo to exchange that cups. the picture on the right side is that research on the website which are for this activity.

Also, when Starbucks china give cups as a present, the Starbucks out of china choose another way, they make people talking use GIF about Frappuccino

with the helping from Swift as a creative director, Starbucks mix the picture of  Frappuccino with the rainbow cat or lots of popular element.then make them as 24 cute, lovely GIF, people can use them when they chat with friends.  

As we know, Starbucks have a lots kind of limited cups every year for different city or for some special days mostly of them print the logo of Starbucks on the cup, no one didn't know that's from Starbucks, as the same time, some of them have a same theme, but why people can know that's a Starbucks cup when they see a cup at first time, not just because the logo and the theme, in last several year, a lots of cups from Starbucks didn't print the logo on them for protect the picture on the cup as a ensemble, so they also have another method to make people know those were them,  the same shape and the color, with green tubes, that's a very successful example of marketing, Starbucks make mostly people remember them , there are some stimuli they simply cannot perceive.