Discover Pokémon in the Real World with Pokémon GO!

TOKYO--(BUSINESS WIRE)--The Pokémon Company, Niantic, Inc., and Nintendo Co., Ltd. today announced their collaboration on a new project for mobile devices called Pokémon GO. This ground breaking mobile game will encourage fans to search far and wide in the real world to discover Pokémon. Pokémon GO will be available for download at no charge on the App Store and Google Play in 2016.

As the Schmitt said experiential marketers view consumers as rational and emotional human beings who are concemed with achieving pleasurable experiences. until now, the consumers focus on the experience of when they get item more and more, so , so many game company launch the service that make sure their player can join the game like the real world, before they get those technology, some science fiction film and novel had give the same scene to people, but now that will become reality. The Pokemon is a very popular world in all of world, they include every area like novel, film, magazine, animation, and they support Pokemon game to every terminal like computer, mobile phone, and all of product(FC, GAMECUBE, WII, WII U, GAME BOY, GBA, DS, 3DS) from Nintendo, even for some one, Pokemon can around with them throughout their lives. 


In the past, the Pokémon video game series has used real world locations like the Hokkaido and Kanto regions of Japan, as well as New York and Paris, as inspiration for its fantasy settings. In Pokémon GO, players will be able to catch, trade, and battle in the real world by utilizing location information. Pokémon GO’s gameplay experience goes beyond what appears on screen as players explore their neighborhoods, communities and the world they live in to discover Pokémon alongside friends and other players. 


“Pokémon GO is a wonderful combination of Niantic’s real world gaming platform and one of the most beloved franchises in popular culture,” said John Hanke, founder and CEO of Niantic, Inc. “Our partnership with The Pokémon Company and Nintendo is an exciting step forward in real-world gaming and using technology to help players discover the world and people around them.”

another point is people know that the biggest difference of traditional market and experiential market is that one of them focus on the how to make a good product but another one focus on give people a good experience as a same time. Pokémon GO is not just make a fantastic experience, also as we know  in the future maybe they can guide many people who always stay at home go to outside to make friend, that's quiet important.