Those package is called “Juice Skin” was that
the packages were not only colored, but also textured to resemble specific
fruits, this is a very funny and successful example of a design about sensory marketing.
Developed for the haptic exhibition
held in Tokyo in 2004, Juice Skin consists of juice boxes that appear to be
wrapped in the actual skins of the fruit whose juice they contain. When first
seen, the effect of the juice boxes is immediate: audiences quickly comprehend
both the contents of the objects.
There were more fruits involved than
the frequently photographed, banana juice, strawberry and kiwi fruit juice
boxes. Fukasawa had also created
containers for soy milk, green apple and peach juice.
Fukasawa had used a number of different
Tetra Pak containers to contain his six proposed flavours, including Tetra
Prisma packaging for the banana beverage, the familiar gable top cartons for
peach juice and Tetra Brik juice boxes for the other 4 flavours.
When thinking of objects where there's
a marked contact with paper, what leapt to mind was a paper drink pack. That
slight weightiness, the chill and the beads of water on the surface, and the
sense of holding a liquid form a set, together with the flavour of the drink.
The skin of a fruit is also part of a set, with the juice, the flavour
contained within that skin, and the feel of it. Fukasawa believed that a design
that imparted the idea that the taste could be received tactilely would fit in
with the exhibition's theme. Things developed from there, and he also designed packs
for soymilk, kiwifruit juice, peach juice and strawberry juice. The soymilk
pack’s surface was given a texture like that of firm tofu. With the kiwifruit
and peach-juice packs, fuzz like that found on the skin of each fruit was
applied. The strawberry juice pack had small seeds embedded in its surface.
They all turned out rather strange-looking, but a lot of interesting discoveries
were made along the way.
He understood that the feel of things
people touch unconsciously on a daily basis is committed to memory along with
that thing's taste and smell; by awakening in an over-the-top way those senses
of which they are unaware, it was possible to create a mischievous design With
these packs. Which are a bit off-putting to look at, if the juice inside tastes
good, then they'll be designs that people will not be able to forget, that they
will not be able to let go.
Actually, this topic make me remember a news I read on website last few days, a little girl who can not hear the voice visit Disney land and want to take a photo with Tinker Bell as her favorite character of Disney animated movie, when she stand in front of tinker bell, maybe she never can imaging that tinker bell use sign language talk with her, she look very supervise and happy. In lots of people's mind, they believe the responsibility of Disney is bring that magic and amazing fairy tale world to every one who have that dream. so for the brand experience of Disney is basic to make sure that every visitor can get they special experience in Disney land. From first logo of Disney, they have never change their main idea, the symbol of Disney is a castle such like every fairy tale movie with a blooming fireworks to make people feel that so strong culture around their theme, and on another hand, in order for to protect their brand and make sure the high level quality of their product, they are very strict management of their brands, they won't distributed any of their own product to other factories which not being control by them. By the way, all of visitor know that the theme is a very important point for Disney land,If you take away the theming, there’s nothing particularly special about Disneyland’s rides. Tame roller coasters, generic log flumes, perfectly ordinary carousels—off-the-shelf mid-range rides you could go on at any theme park. In fact, several nearby parks have far more extreme and exciting rides. The thing is, Disney’s theming isn’t just slapping a few cartoon animals on the sides of rides. It’s immersive, complete and, in its own cheesier-than-France way, kind of classy. It makes sure its Fantasyland cast members don’t wander through Frontierland dressed in costumes with the wrong theming. It pumps out scents for each ride—brine for Pirates of the Caribbean, honey for Winnie-the-Pooh, and a cold, musty smell for the Haunted Mansion. The carparks aren’t called A, B and C—instead there’s Pumba Parking, the Mickey and Friends Parking Structure, and Toy Story Parking. Similarly, the “business” areas of Disneyland like loading zones or cleaning cupboards are cleverly hidden in “offstage” areas. Cast members are strictly forbidden to “remove their heads” in view of any guests (children or adults). Even tiny details like the autographs characters give out are exactingly themed. Actors must learn to replicate the signature of their character; a Belle signature in Disneyland should look identical to a Belle signature in Disney world Tokyo six years later. The immersive element is pervasive. Even the doorknobs and cutlery contain the iconic Mickey-head shape—just in case you forget you’re in Disneyland.
A number of Disney films are about being a special and unique snowflake. And astonishingly, despite the positively enormous numbers of people churning through the gates each day, Disney staff actually do treat their guests like snowflakes. Cast members give children badges and balloons at random; princesses stop to greet little girls dressed in princess gear; guests are allowed to “captain” the Jungle Cruise or Mark Twain Riverboat. Disney is famous for being especially considerate to guests with disabilities, ranging from claustrophobia to autism—and it’s scrupulous about accommodating food allergies. The perpetually bubbly staff do their best to make sure every guest feels special.
In general, Disneyland hides its “seams”. Trees that need cutting down are switched during the night with fully-grown replacements from Disney’s nursery. Cleaners are inconspicuous. Staff areas are hidden underground or painted “no-see-um” green and shrouded in foliage. Hordes of guests are guided through Walt Disney’s hidden Main Street apartment (in which a light is always kept symbolically burning). The names of the Imagineers are featured on the shop windows of Main Street. The Lily Belle, a train-car designed for Walt’s wife, is a major photo-op attraction; as is the sentimental “Partners” statue of Walt and Mickey. And Disney never lets anyone forget its past successes. Its parades are a constant triumph of its classics—in fact, it has reached the point where it can simply manufacture classics, labeling them as such before they’ve even come out on DVD. When Tiana and Rapunzel were inaugurated into Disney’s official princess lineup, the marketing made it a quasi-historical occasion—and thousands upon thousands of loyal customers showed up.
Last year I join the Game Night in UNI which hold
by our past second year friends as a client, now they been through final year.
before that event, I had never heard any information about this event will be
hold, I didn’t realize their poster even flyer, my tickets is from one of my
friends introduce, he told me there is a game night event and mostly our friend
will come, so I buy the tickets not from the events staff but from we common
friends. I think about their marketing strategy is a little bit limited
cause I even never heard their event, but on the another hand, their make every
friend like a Mobile Ads to publicize, that’s a good way to make people feel comfortable
without strangers, of cause the target market will be a little bit small and
focus, but that will make the event run more easy.
And in their game night event, three of their
selling point are free food and drink, six kinds of different games and meeting
friends. Through the whole event, I think those three point been achieve very
well, just one problem is people over focus on the food and chatting with
friend more than playing game, even when I come, my friend didn’t arrive yet,
so as the start, there didn’t have any others talk to me, every one talk with their
friends. But then, when mostly attendance arrive, the atmosphere become comfortable
and kind, as time through people know each other very well.
As well as, about the manager, I don’t think they
work very well, of cause they work hard as any job they can do, but
even I didn’t see them at their event but starting.
Cytus is a name of an music game which is launched at December 2012 by Rayark game company. as a game, it is very successful, after it is show to the player at JAEPO 2015( Japan Entertainment Expo), the music game wave totally is set off in China.
But the success of Rayark is not just because the game itself, the story and the background which is created by Rayark for Cytus is a more necessary condition. by the way, as general, this trying is not common for a music game, people will find that giving background to a game as a behavior always basic on the MMO( Massive Multiplayer Online Game) that's because the MMO as a carrier is very strong and powerful, because the game itself have huge set and design file, that will make creative a story become easy when its basic on the work they have done. for example, most people know the WOW(World Of Warcraft) by Blizzard Entertainment is the strongest model in game industry. even some fanatical fans put the lines in the game as their life's credo.
However, that's unfrequented about why Rayark insist on story creating just for a music game. To be able to explain this strategy, we need to back the design of Cytus. The name of Cytus is from a mythological figures from Greek legends, the meaning of his name representatives lamented the river, the background of this game is to describe the story of the so far away future after human extinction, people update their memorizes and consciousness to the robots to get a immortal vessel. but when a young girl who named Vanessa as the last human gone from the world and finish her update, the world become a huge, cold container is composted by machine and code . those robots can still have thinking follow their old memorizes but there are just some boring program, they find they finally lose the emotion and the ability to feel, they can not be human any more. so they build a specimen room to collection all kind of music which is written by the life was really living. when they listening those music, they can just get back a short time to remember how it was feeling when they was actually alive, because abundant emotion of the past human is carriers by those melody, words and rhythm.
when the player open Cytus at the first time, the game won't give a the exact identity of the protagonists, people will see that a female robot wake up on the ruin of a city have been destroy, they should just start to listening the music and click the screen follow prompt with to feel what the past human wants to express by music and singing, player follows the plot of the game will unlock more levels get more chip of the story, at the finally they will recalled the who they are as the protagonists, she was the last human on the earth, but now she think she ought to feel infinite loneliness, but only can get emptiness. people will be revolves around by the atmosphere about they lose a lots of precious things which they had once owned in the world. when they try to find those things again, even when they have already find them again, but the mind of people will change, they even cannot feel the same happiness again. that's just like the experience every people had, so Cytus can resonate with player, loneliness, misunderstand, yearn, pain, hope.
In generally, those people who infatuated with game deeply and unable to extricate themselves in virtual world, they usually cannot find the thing what they want in the real life, sometimes they feel hard or disappointed or ashamed. those feel make them can not do the generally social activity, so they turn their eyes on the game life to find what they lose back. as a game for the normal player, Cyrus have full beautiful interface, inviting characterful composers from around the world to creation song pack, some of them can also be connected to the other game from Rayark. Rayark want to create a culture, they give Cytus a high level meaning and they believe it.
except creating story for content of Cytus, when they do their propaganda Rayark also tell people they will continue making game with high quality, actually they did, but that words like a like a shot in the arm, Cytus is surprise for Chinese, because in a long time from past the environment, government education system even social in china do not investment concern to culture industry , china game industry is far behind Japan, even Korea. so for Chinese game player, Cytus is very precious. Many sober Chinese players know that the Japan is the best in this area in Asia area, so in the 2015, Rayark decided bring the biggest game event in Japan Cytus, then Capcom announced a partnership arcade game "Cytus Omega" with Rayark, this represents the Cytus won the approving from the Asian top level.
In 2015, a plan of develop Cytus as Cytus II is posted on Rayark Con, and in subsequent visits they referred to that they will strengthen stories of Cytus and added other elements like map exploration.
new different product launch at McDonald in all of world
In UK, the McDonald is in everywhere, city, town, even every block, but not every people know that in the all of world, there are so many McDonald, and their menu is quiet different.
In 2015, the new product is launched in UK which named chicken legend range with three different sauce that customer can choose which they want, spicy or not. But as the same time, in the same time,the new product is launched by McDonald is a DIY burger. which mean that customer can choose which kind of meat they want, which vegetable they like, even which sauce, which bread and how many storey. that's because the McDonald do the decided with compare several culture some Chinese didn't like the traditional and original taste from UK, their habit is build when they very young and keep for a life. So even as a international company, they still need to take care about this point.
the same situation also in the India, In India, the new product at same year by MacDonald is MAHARAJA MAC which the social burger. so people can see there are lots of difference from same McDonald in different place, that's because McDonald change their market strategy to adapt the location background, then they can get the chance to survive in the market as the same time they can get more competitiveness.
But, even they had try so much way to improve their grade, in some place of china, KFC still get more liking than McDonald, because if compare them, people will find the KFC more localized, and their always dominate the market which so small that McDonald disdain. But obviously, they get broader mass base in those area. as we can see every product should combined with the local culture to be recognized.
Fukasawa had used a number of different
Tetra Pak containers to contain his six proposed flavours, including Tetra
Prisma packaging for the banana beverage, the familiar gable top cartons for
peach juice and Tetra Brik juice boxes for the other 4 flavours.
