Steps in the Decision-Making Process

           
          Steps in the Decision-Making Process
                                                      --Easy roommate website
                                                                                                            

In generally, the step in the decision- making process have four stage, the first stage is Problem recognition, the second stage is Information search, the third stage is Evaluation of alternatives, and the last one is Product choice. Every customers behavior is happened when they want to by some thing will be included in those step. For an example, for most international students and every one who didn't born as a location need some place to live, so they decided to rent a house, but as people know that sometime housing agency have issue about timeliness, they can not get every information in their area or some landlord didn't choose agency. on this hand, website is a quiet useful tool and mostly they a free for to show those every stage become truth.

On Easy Roommate website, at the first, ideas are produced form people's brain for rent house, it should be the price, size, how many bedroom, located, or the gender of roommates, as the same time, customer just need type in those choice then click research bottom, website will  filtering information by itself for which information is useful for those customer. in fact those filtering just can support a scope for people to compare, it should not be a surely target aim, when people compare those room information, they can choose sort by price high to low or newest  to oldest, or which is more close with the city center. those processing is for the second stage to  search Information, from an available list they compare choose and delete information which they actually don't need, until they just have two or three choice, they should have quiet similar condition, then people will use their specific claim to compare like some one want good sunshine or more fresh air, on easy roommate website, they can contact with the landlord or people who now live in that house for free and quickly to find out those information and if make any appointment with them.

through all of those three steps, at the last step, product choice just look like systematic character, because people had compare every information they need, in this step they just need follow the result.

Dedicated cup and dedicated seats from HB

                                  

                  

         Dedicated cup and dedicated seats

Sometimes, people can find that there are some reason or feeling make them do their choice or push them buy something. That reason or feeling is called motivations. Peoples’ motivations to consume are complex and varied. But whatever, the aim when people consume is to make them feel content for any needs. Also because of this, if any seller can arouse people’s motivations they will get more focus.

The Germany beer is quiet famous at all of world, and HB is abbreviation of Hofbräuhaus München, they have more than 400 year-old history. Their use quality malt, the finest hops and yeast to brew the beer, it not just delicious but have so lots of kinds. After 3 pm at every day, HB always is overcrowded, because people are beginning to drink beer in here. But beer is not the main reason of HB can always be flourished, HB still have two another characteristic--dedicated cup and dedicated seats.

In a corner of HB, every dedicated cup is be locked and numbering in a big cages, by the way, the dedicated seats is just for specific customer, when they didn’t come, those seats will are leaved even new customer can’t seat down.

That’s because of the manager of HB decided to focus on repeat customers, some years ago, HB get a number of fine wine glasses, the manager think that’s a good chance, customer can get those  fine wine glasses who come HB and consume more than 10 times a mouth. Than he numbering every cup and locked them, then give the key to repeat customer. In Maslow’s Hierarchy of Needs, that way satisfy people’s belongingness, they make customer feel like comeback home, they felt build an intimate relations with HB, even make customer feel esteem from others. That’s make people consume by two of three types of Decision-Making—habitual and affective. then people not just are their customer, they will become their friend in a way, they are happy to pay for beer, they consume as the same time they are comfortable. 

the sweeet adverts from McVities

                                         

                  the sweeet adverts from McVities

McVities is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVities & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888. The company also operates two large manufacturing plants south of the border in Levenshulme, Manchester / Heaton Chapel, Stockport and Harlesden, London.

From last year, McVities a brand produce snacks release the new adverts for each kind of their biscuit, and all of them are so popular, people named those are the cutest adverts in history. In those adverts, the lovely cats, small dog and others come out from the bags of  biscuit with their big eyes on their face, and make people's hearts become melted at a moment, every thing just like magic. in fact, the meaning of McVities is to make people know that their biscuit can make people feel happiness and laugh just like those lovely animals, removing fatigue or make people have that amazing feeling

The new adverts are using the power of kittens and puppies to get you to buy their biscuits. And judging by the early reactions to the ads, it's working. The "sweeet" campaign shows a set of adorable puppies emerging from inside a digestive packet. The tag line says it all: "The crumbly cuddle of McVities". If chocolate digestives and kittens are more your thing there's a concurrent "the chocolatey snuggle of McVities" version with little baby cats too.

Use your beautiful photo to exchange limited colorful cup with Starbucks

Use your beautiful photo to exchange limited colorful cup with Starbucks

                      

In this summer of 2015 , Starbucks do a great works to sale Frappuccino as their star product to all of the world.

at 28th of may, Starbucks china announce that their will start an activity "have fun by drinking with three friends"to invite customers update three photo about drinking Frappuccino on specific window use Wechat, to share the fun of summer from their friend and them, then they will get a chance perhaps can get a Starbucks summer limited colorful cup.the design of this cup use a similar style  with mini Frappuccino cup in North America. they use colorful stripe  make the cup have summer style, it is so lively. in china, Starbucks will totally provide 2400 cups, then provide 200 cups each a week  until 13th of August. 

All of people know that,  every time Starbucks launch a new cup, there always are so many people go to shop to buy, like crazy for that, but this time, this new cup is not for sale,they just give it as a present, so because of that, it should be let more girls try to use their beautiful photo to exchange that cups. the picture on the right side is that research on the website which are for this activity.

Also, when Starbucks china give cups as a present, the Starbucks out of china choose another way, they make people talking use GIF about Frappuccino

with the helping from Swift as a creative director, Starbucks mix the picture of  Frappuccino with the rainbow cat or lots of popular element.then make them as 24 cute, lovely GIF, people can use them when they chat with friends.  

As we know, Starbucks have a lots kind of limited cups every year for different city or for some special days mostly of them print the logo of Starbucks on the cup, no one didn't know that's from Starbucks, as the same time, some of them have a same theme, but why people can know that's a Starbucks cup when they see a cup at first time, not just because the logo and the theme, in last several year, a lots of cups from Starbucks didn't print the logo on them for protect the picture on the cup as a ensemble, so they also have another method to make people know those were them,  the same shape and the color, with green tubes, that's a very successful example of marketing, Starbucks make mostly people remember them , there are some stimuli they simply cannot perceive.

sensory marketing with shanghai k11

                                                                 

            SENSORY MARKETING WITH SHANGHAI K11

There are huge differences of effect from every kind of marketing model for people who have different age, sex and consumption custom, and even the sensory marketing is not an exception. And we get result through the analysis for physiological feature, psychological feature and consumption custom from customer, the result is the sensory marketing have more strongly power to influence the children, female, and old people.

An academic report show that, the whole functioning of the senses in a normal child is twice an adults’ functioning of the senses, and a child’s sense of smell is much fresher than adults about 200 times. For the production, child is very sensitive for the color, voice and smell, so if any production have those feature they will more popular for child. So the colorful children clothes, shoes with funny sounds, the eraser which smell good will are called successful example as sensory marketing.

Comparing with male, female always have relative dominance: they have more exquisite touch and more distinct taste sense. As the same time, their mentality more tend to perceptual. In a way, sensory marketing is a perceptual marketing technique, it more easily attract female customer. that's why some behavior like spray perfume in the dress shop or produce colorful mobile phone will make wonderful effect. 

For old people, they focus on the experience of their life and the direct feels on the production more than on the brand. When they are shopping, they like to taste, touch.so if a production want to get acknowledge from old customer, merchant should give more chance to try.

But inevitably have to say that, K11 is the best shopping canter with doing the most comprehensive and the most successful sensory marketing. Now K11 is an new-born brand, it was just established 5 years, but it just use 5 years to get a great grade in market, the main point is sensory marketing. 

Because when comparing it with many mainstream shopping canter in shanghai, the size of K11 is smaller as only about 40000 m2. So in many kinds of shopping canter, K11 build a full range of experience from sense organ on customers’ site.

People have five sense organs, for vision, K11 let customers keep their eyes on new things in everywhere from they come in until they leave, they put art in every main passage, each floor, even out of every main shop, also have professional commentator to introduce the map of art line, or customers can take the free map to make experience of DIY path.

Secondly is smell, all of people who had go to K11 know that, K11 has its specific smell as vanilla, K11 had do a survey, this smell is more preferred for  female customers. There are more ways to interact with customers when customers stay in shop canter for a more long time.

Thirdly is hearing, K11 install music system on every floor to coordinate the situation. Like the first floor sell international brand, people will hear the classical music, if people on the floor which sell young, fashion clothes, people will hear bright pop music, and both third floor and fourth floor sell food, people will hear a kind of music which can make you eat more much, there are a big square in middle of first floor, people will hear a lots of sounds from nature like twitter, animals, wind and brook. 

 Fourth is taste, because all of restaurant in K11 from all of world are new brand join to Chinese market, they will give the absolutely different feel to customers by tasting.  

Fifth is touch, K11 provide so many place can get interactive experience, like there are a retro photo studio, combine the comic-con, customers can take some retro photos. K11 also have so many kinds of art, they could be interactive to encourage customers really carried out intimate contact with art. 

Discover Pokémon in the Real World with Pokémon GO!

TOKYO--(BUSINESS WIRE)--The Pokémon Company, Niantic, Inc., and Nintendo Co., Ltd. today announced their collaboration on a new project for mobile devices called Pokémon GO. This ground breaking mobile game will encourage fans to search far and wide in the real world to discover Pokémon. Pokémon GO will be available for download at no charge on the App Store and Google Play in 2016.

As the Schmitt said experiential marketers view consumers as rational and emotional human beings who are concemed with achieving pleasurable experiences. until now, the consumers focus on the experience of when they get item more and more, so , so many game company launch the service that make sure their player can join the game like the real world, before they get those technology, some science fiction film and novel had give the same scene to people, but now that will become reality. The Pokemon is a very popular world in all of world, they include every area like novel, film, magazine, animation, and they support Pokemon game to every terminal like computer, mobile phone, and all of product(FC, GAMECUBE, WII, WII U, GAME BOY, GBA, DS, 3DS) from Nintendo, even for some one, Pokemon can around with them throughout their lives. 


In the past, the Pokémon video game series has used real world locations like the Hokkaido and Kanto regions of Japan, as well as New York and Paris, as inspiration for its fantasy settings. In Pokémon GO, players will be able to catch, trade, and battle in the real world by utilizing location information. Pokémon GO’s gameplay experience goes beyond what appears on screen as players explore their neighborhoods, communities and the world they live in to discover Pokémon alongside friends and other players. 


“Pokémon GO is a wonderful combination of Niantic’s real world gaming platform and one of the most beloved franchises in popular culture,” said John Hanke, founder and CEO of Niantic, Inc. “Our partnership with The Pokémon Company and Nintendo is an exciting step forward in real-world gaming and using technology to help players discover the world and people around them.”

another point is people know that the biggest difference of traditional market and experiential market is that one of them focus on the how to make a good product but another one focus on give people a good experience as a same time. Pokémon GO is not just make a fantastic experience, also as we know  in the future maybe they can guide many people who always stay at home go to outside to make friend, that's quiet important.

O2 and Three as UK mobile phone company was purchase

recently, Telefonica, which owns O2, has agreed to sell it to Hong Kong-based Hutchison Whampoa, for $10.2bn (£6.7bn).

It would create the UK's largest mobile company with a 40% market share.and apparently, this deal mostly affects UK consumers.The CMA said its initial view was that the deal threatened to "affect significantly competition" in both the retail and wholesale mobile markets.In one hand this is just a start for the oversea company plan to buy location company. obviously, when the company become less in the market, which survive will get a better environment , but focus on a long term , UK market will have a wave never happens before, because the company from oversea have more strongly power to make a influence.

At the same time, The EC has recently examined mergers in Ireland and Germany, both of which were approved, and another in Denmark.The Danish deal was abandoned because the two operators decided the remedies needed to win approval for the deal would be too harsh.
Mr Barford said there would be "significant remedies involved" if the Three/O2 deal is to be approved.

Regulators could decide that despite reducing competition in the short term, having three strong mobile operators might be better in the longer term.

Both O2 and Three lack large amounts of mobile spectrum needed to offer fast mobile internet - unlike EE and Vodafone, Mr Barford said.

the influence of refugees on marketing

recently, a large number of refugees move in Europe from Syrian,the influence of refugees is always one of factors that result a country in convulsions. But, the point is , refugees also are people,they include kids, adult, men, women, everyone could become labor at a long time, so they could make more value for the market, for the same time, the number of refugees is quiet large,people need food, people need clothe, all of those which they need are from market. so on the one hand, they will make value,on the other hand, they will become a new motive of market. except that,refugees always have different background and culture with people who live in the new place.so refugees maybe can bring new product to market.

                                                                                                                                                                                      jemma